Digital Marketer – Social Media & Content Specialist Location: Nairobi Reporting To: C.E.O Contract Type: Full-time Job Summary: We
Digital Marketer – Social Media & Content Specialist
Location: Nairobi
Reporting To: C.E.O
Contract Type: Full-time
Job Summary:
We are seeking a creative and results-driven Digital Marketer to manage and grow our social media presence, generate leads, and enhance brand visibility through compelling content. The ideal candidate will have a strong grasp of social media platforms management, Shoot and edit photos and videos for social media, website, and promotional use, and have a passion for storytelling through video and photography, and a data-driven mindset to optimize content for engagement and conversion.
Key Responsibilities:
Social Media Management
- Develop and execute social media strategies to grow followers, engagement, and leads across platforms (Instagram, Facebook, LinkedIn, TikTok, X, etc.).
- Manage the content calendar and post scheduling to ensure consistent brand messaging.
- Monitor social media trends and conversations, responding to comments and messages promptly.
- Analyze performance metrics and prepare regular reports with insights and recommendations.
Content Creation
- Plan, create, and edit engaging content for social media, vlogs, and digital ads.
- Write compelling captions and copy tailored to target audiences and platform best practices.
- Develop creative briefs and coordinate content campaigns with cross-functional teams.
Videography & Photography
- Capture and edit high-quality photos and videos for social media, events, and brand campaigns.
- Produce short-form videos and reels that align with current social media trends and brand identity.
- Maintain and organize digital media libraries and ensure all content meets brand standards.
Requirements
Qualifications & Skills:
- Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
- 2+ years of experience in digital marketing or content creation, preferably in a social media-focused role.
- Proven ability to grow social media accounts and generate leads.
- Proficiency in video and photo editing tools (e.g., Adobe Premiere Pro, Final Cut, Lightroom, Canva).
- Excellent communication, storytelling, and visual design skills.
- Strong understanding of SEO, lead funnels, and digital analytics tools (Google Analytics, Meta Business Suite, etc.).
- Self-starter with excellent time management, creativity, and attention to detail.
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